Direct access to content

Direction and coordination

Natividad Ramajo

Senior lecturer at the Department of Audiovisual Communication I, UAB

Info

Teaching staff

The program will be taught by executives and professionals of FC Barcelona, ​​as well as other global sports organizations and will create an environment conducive to learning and active exchange of the latest strategies and actions of organizational communication and sponsorship, together with the current protagonists of changes in communication field.

Laura Aparicio Salinas. Barça TV presenter and reporter

Marc Argemí Ballvé. Managing partner at Sibilare, communication and data analysis consultancy

Héctor Argüelles Menéndez. Associate Vice President-Digital Partnerships NBA

Ángel Badillo Matos. Main researcher at Real Instituto Elcano

Daniel Batlle García. CEO at Svenson International, Turnaround Management Specialist, M & A Advisor

Carme Barceló. Journalist and communication consultant

Jordi Cañellas Permanyer. Director of Marketing and Sponsorship at Asociación de Clubes de Baloncesto

Jaime Casas Buendía. International Online Contents Manager at FC Barcelona

Josep Maria Català Domenech. Professor in Audiovisual Communication and Advertising at UAB

Òscar Coromina Rodríguez. Lecturer at UAB and expert in digital marketing

Ana María Enrique Jiménez. Senior lecturer in Advertising and Public Relations at UAB

Emilio Fernández Peña. Senior lecturer in Audiovisual Communication and Advertising at UAB and Director of the Centre d’Estudis Olímpics i de l’Esport

Xosé-Carlos Fernández. CEO at Fundació Navegació Oceànica Barcelona, organiser of the Barcelona World Race

Ryoichi Fucaya. Head of Business Developement & Innovation Rakuten – FC Barcelona Partnership

Guillem Gallego. ‎Southern Europe Senior Brand Director at ‎Nike

Laura García Cuervo. ‎Southern Europe Communication Director at ‎Nike

Xavier Ginesta Portet. Senior lecturer in Communication at Universitat de Vic-Universitat Central de Catalunya

Kirsten Haack. Director of business at & Rosàs, Director of comunicación at Euroleague Basketball (2006-2012). International Coordinador of Public Relations at NBA (2000-2002)

Aitor Jiménez Villar. Head of Innovation at FC Barcelona

Santiago Jordán Ávila. Senior lecturer in Advertising and Public Relations at UAB

Virginia Luzón Fernández. Senior lecturer in Audiovisual Communication and Advertising at UAB and Vicerector of Communication at UAB

Pablo Malo Molina. Head of Communication at ACB

Gabriel Masfurroll Lacambra. President of the Social Council at UAB. Ex-Vicepresident of FC Barcelona. President of Fundación Laureus and founder of WINGS 4 BUSINESS

Alexandre Mestre. Ex-secretary of State for Sport in Portugal. Specialist lawyer in sport law

Miquel de Moragas i Spà. Professor in Journalism at UAB, founder of Centre d’Estudis Olímpics i de l’Esport

Francisca Morales Serrano. Senior lecturer in Advertising and Public Relations at UAB

Albert Mundet Bolós. Head of Knowledge at FC Barcelona

José Manuel Pardo Gila. Content coordinator at Social Media and Global Sport Observatory

Juan José Perona Páez. Senior lecturer in Audiovisual Communication and Advertising at UAB

Marcos Picalló Aguilar. Relations Manager at FC Barcelona

Natividad Ramajo Hernández. Senior lecturer in Audiovisual Communication and Advertising at UAB

Xavier Ramon Vegas. Lecturer in Communication at UPF

IOC Representative. Representative of Marketing Services at International Olympic Committee

Xavier Ribes i Guàrdia. Senior lecturer in Audiovisual Communication and Advertising at UAB

José Luis Rosa-Medina. Director of Global Marketing Partnerships & Licensing at Euroleague Basketball

Antoni Ruiz García. Head of Corporate Media at FC Barcelona

Xavier Salla García. Lecturer in Journalism at UAB, enterpreneur in digital economy and researcher at City Lab

David Saura Ramiro. Head of digital content at FC Barcelona

Juan Antonio Simón Sanjurjo. Lecturer in Sociology and History of Sport at Universidad Europea de Madrid

Javier Sobrino Toro. Director of the Strategic Plan at FC Barcelona

Antoni Vidal Carretero. Vicedean at the Faculty of Communication Sciences at the UAB and ex director at RTVE in Catalonia, Baleares and Aragón