The CEO-UAB participated in an international research project on the values associated with the Olympic Games in 2013-14. The project Olympic Idea – Nowadays was led by the Institute für Sportwissenchaft Mainz and in addition to the CEO-UAB, the Gama Filho University of Rio de Janeiro and the Technisque Universität München participated as partners.
Olympic values are the differential element of the Olympic Movement; and these are dynamic values, subject to rapid changes today. Understanding the structure of values from a stakeholder’s perspective is necessary for all institutions linked to Olympism and the Olympic Games.
Through this academic project, the structure of values that are implicitly and explicitly associated to the Olympic Games was analysed to identify what values are threatened today, what values have changed or remain constant over time.
In the first phase of the project, the identification of the core Olympic values, CEO-UAB collaborated in a call to academics and researchers from all over the world to contribute with their reflection on the subject, and in undertaking a literature review, especially based on the expertise as collaborators in the IOC Olympic Values Educational Program (OVEP) project.
In phase 2, CEO-UAB planned the interview’s qualitative analysis and the revision of transcripts. Finally, the CEO-UAB was responsible for the final edition and layout of the project publication.